Trend Forecasting

A new era brings radical changes in manufacturing, sustainability, and automation.

In TRANSFORMATION, a new era brings radical changes in manufacturing, sustainability, and automation. Millennials and Gen Z are driving a whole new vibe, breaking free from traditional structures, craving experiences that bring joy. Let’s all escape the anxiety of today and embrace design that defies rules, where feeling is the new look, and color is used to deepen our connection to the world around us. The Winter 24/25 issue conveys a time for imagination, enchantment, and multiverse design that reshapes reality. Technology, especially AI, is both controversial and groundbreaking, influencing how color is developed, applied, and perceived, empowering designers, and sparking new creative frontiers. A new approach to color and design balances human ingenuity with the multiverse. Welcome to the era of TRANSFORMATION.

Edited by David Shah, VIEWPOINT COLOUR reflects current and future market conditions with an approach that aims to balance the informative and insightful with the inspirational and innovative. The content starts with the context behind each issue, then analysis of what is happening in the world of color. Current and future directional color is explored before moving on to a full presentation of the season’s palette. In the latter sections of our magazine we broaden our scope to investigate what's driving the world of art, interiors, and general design, as well as spotlighting the work of inspirational tastemakers.

Features

• 12.5” x 9.5” softcover on heavy weight paper stock
• 168 pages

Colors:

• TRANSFORMATION: With ever growing blurred lines between human and inhuman agents and a moment of environmental instability, we are re-evaluating the past, navigating the present, and building towards a new world
• COLOUR DIRECTIVES: What’s going up and what’s going down: our edit of the essential colors for the new season. The merchandising facts you need to know
• VISION ON COLOUR: Our five palettes for A/W 24/25 featuring the inspiration behind our choices, the core shades and a major breakdown of mixes and harmonies
• CITY COLOURSCAPES: A city-by-city perspective on what’s going on where in global color taste: Barcelona, Paris, Amsterdam, London, Buenos Aires, Enugu, and Mumbai
• Pantone’s Journey into AI: A personal story of Pantone’s experience with AI in the selection of its Color of the Year Viva Magenta
• INTERIOR FOCUS: Modern Day Mystics: how Next-Gen re-imagining of folklore is shaping the future and a new sense of modern-day mysticism is emerging in interiors
• ARTWORLD FOCUS: Visual stories made of artificial imaginative landscapes and intricately crafted installations explore psychedelic forms and materials as a space of creativity
• DESIGNER PROFILE: We enter the mesmerizing and unapologetically avant-garde world of Elmo Mistiaen, a visionary who blurs the boundaries of fashion and technology

Application:

• Contributions by artists and designers around the globe expose a global perspective to color
• Short- and long-term color direction allows you to select your colors based on your planning cycle
• Actionable color intelligence from global color trend experts gives you confidence to make critical color choices
• Lifestyle color approach streamlines the color planning process
• Enables you to begin your color planning with PANTONE FASHION, HOME + INTERIORS colors

The PANTONEVIEW Colour Planner Spring/Summer 2025 color trend forecast offers seasonal inspiration, key color directives, suggested color harmonies plus material and product application across menswear, womenswear, activewear, cosmetics, interior, industrial and multi-media design 24 months ahead of the season.

For Spring/Summer 2025 we take on a new consciousness embodied in symbiotic relationships between humanity, fauna, and the planet, alliances further enabled through our relationship with Generative AI. AI amplifies our ability to tackle complex challenges and imagine a new way of living with the world around us. As we seek refuge and connectiveness in nature, we discover that the most essential things are in fact, the most primal ones. Colors for Spring/Summer 2025 capture this awareness, from essential marbled whites and grays to savannah greens and browns, to complementary watery, shimmery and sky like blues. Palettes span from the most classic neutrals to the most innovative of backlit brights, reflecting an essential bond between humans, animals, and fauna. This alliance is cherished as we sync with AI, creating a harmonious balance between technology and nature.

Features

• Hardcover trend forecast book with metal-bound edges
• Printed color forecast highlighting forecasted seasonal shades
• A printed portable color card highlighting seasonal color direction by color family
• Printed portable color card grouping seasonal color direction by trend theme
• Detachable printed color swatches for each trend theme
• 64 1” x 4” Pantone Fashion, Home + Interiors cotton swatches
• Chip drive containing imagery and mood music for each of the trend themes
• Poster displaying a visual overview of each of the 7 trend palettes

Colors

• Lifestyle trend forecast provides an overarching look at color across menswear, womenswear, activewear, cosmetics, interior, industry, and multi-media design.
• The seasonal forecast theme is supported by eight color palettes and 56 key trend colors
• Each palette spotlights four key colors as the merchandising base and the seasonal constants
• Color harmonies presented in each palette provide numerous suggested color combinations
• Each color trend palette is further supported by a trend story, visual inspiration, color, surface, and finish direction, and material and product application
• Summary of seasonal color direction by family
• Final edit highlights key seasonal must-haves, fashion, and accent colors
• USB stick contains a complete catalog of every visual image
• The 5-minute specially commissioned film matches the imagery of each of the different trend themes to music
• The poster highlights colors featured in each of the 8 trend forecast palettes

Applicaton

• Enables you to begin your seasonal color planning with the globally recognized Pantone Fashion, Home + Interiors color language
• Each trend theme contains the supporting trend story, visual inspiration, color/surface direction, and material and product application giving you all the ingredients you need to illustrate and support your color selections
• Seven core color palettes serve as the foundation to the seasonal color story, with supporting colors allowing you to develop, transform, and personalize your seasonal color stories
• For increased utility, each forecasted palette highlights the four core colors that serve as the foundation to the trend, one to two supplementary palettes in support of the core color palette story, and two to four color harmony pages presenting colors in different combinations, including color usage proportions.
• The imagery on the USB stick can be used internally to create mood and storyboards to support color choices
• The film further supports trend theme helping to solidify color and trend selections
• Colors grouped by color family and color themes on portable cards provide enhanced mobility
• Poster featuring visual color overview supported by inspiration enables viewing of seasonal forecast at a glance

A seasonal trend book devoted to color across design!

Overview:

Edited by Franklin Till, VIEWPOINT COLOUR takes a lifestyle approach to color providing a global perspective across design. Combining evocative visual inspiration with context VIEWPOINT COLOUR highlights in-depth analysis of the personality traits of emerging color stories, explaining why they are relevant, their color implementation and design application. Each issue highlights one overarching theme supported by visual imagery, material direction, and trend forecasts in Pantone colors. The latest color news, color psychology research, designer and artists spotlights and future design influences are also featured. VIEWPOINT COLOUR - celebrating the poetic qualities of color, and the inspiring, artistic, and aesthetic power of color in design.

Mind, Body and Soul delves into new realms of self-empowerment, self-care and self-esteem, highlighting how the use of color in art, design and creativity can play a leading role in connecting and uplifting us. Discover featured designers and creatives whose work highlights the many ways in which color can heal and nourish, stimulate and soothe, cheer and calm, from calming ethereal pastels and surreal ultra-charged brights that boost well-being by their sheer exuberance, to rich, nature inspired shades, both natural and hyperreal, that evoke our planet at its most beautiful. We invite you to explore these colors and create your own connections to effect positive change for yourself and the world around you.

Features:

PANTONEVIEW Colour Planner Spring/Summer 2024 - 50th ANNIVERSARY ISSUE!

Visionary: A Colorful Future Infused with Happiness and Quiet Hope 

Overview:

The PANTONEVIEW Colour Planner Spring/Summer 2024 lifestyle color trend forecast offers seasonal inspiration, key color directives, suggested color harmonies plus material and product application across menswear, womenswear, activewear, cosmetics, interior, industrial and multi-media design 24 months ahead of the season.

For Spring/Summer 2024 we embark on a path toward a visionary future; one filled with warmth and revitalization, comfort and wellbeing, free-spirited artistry, and ad-hoc experimentation. This future vision is expressed in a new understanding of warm greys, tenuous pinks, inviting reds, a plethora of nature’s blues and greens, bold oranges, electric pastels, and other-worldly hues anchored to the alchemy of gold. Linking the physical to the ethereal, the imagination to dreams, both digital and earthly, there is a feeling of escapism and desire to tread lightly, leaving a gentle footprint of color that is easy to live with.

In this 50th anniversary issue, we invite you to celebrate ideas and color palettes that reflect visions of a more positive future, one that overflows with hope and possibilities for one another and the planet.

Format:

• Hard cover trend forecast book with metal-bound edges
• Printed color forecast highlighting forecasted seasonal shades
• Printed portable color card highlighting seasonal color direction by color family
• Printed portable color card grouping seasonal color direction by trend theme
• Detachable printed color swatches for each trend theme
• 64 1” x 4” Pantone Fashion, Home + Interiors cotton swatches
• Chip drive containing imagery and mood music for each of the trend themes
• Poster displaying visual overview of each of the 8 trend palettes

Color:

• Lifestyle trend forecast providing overarching look at color across menswear, womenswear, activewear, cosmetics, interior, industry and multi-media design.
• Seasonal forecast theme is supported by eight color palettes and 64 key trend colors
• Each palette spotlights four key colors as the merchandising base and the seasonal constants
• Color harmonies presented in each palette provide numerous suggested color combinations
• Each color trend palette is further supported by a trend story, visual inspiration, color, surface, and finish direction, and material and product application
• Final edit highlights key seasonal must-haves, fashion, and accent colors
• USB stick contains complete catalog of every visual image
• 5-minute specially commissioned film matches the imagery of each of the different trend themes to music
• Poster highlights colors featured in each of the 8 trend forecast palettes

Application:

• Enables you to begin your seasonal color planning with the globally recognized Pantone Fashion, Home + Interiors color language
• Each trend theme contains the supporting trend story, visual inspiration, color/surface direction, and material and product application giving you all the ingredients you need to illustrate and support your color selections
• Eight core color palettes serve as the foundation to the seasonal color story, with supporting colors allowing you to develop, transform, and personalize your seasonal color stories
• For increased utility, each forecasted palette highlights the four core colors that serve as the foundation to the trend, one to two supplementary palettes in support of the core color palette story, and two to four color harmony pages presenting colors in different combinations, including color usage proportions.
• Imagery on USB stick can be used internally to create mood and storyboards to support color choices
• Film further supports trend theme helping to solidify color and trend selections
• Colors grouped by color family and color themes on portable cards provide enhanced mobility
• Poster featuring visual color overview supported by inspiration enables viewing of seasonal forecast at a glance

Edited by Franklin Till, VIEWPOINT COLOUR takes a lifestyle approach to color providing a global perspective across design. Combining evocative visual inspiration with context VIEWPOINT COLOUR highlights in-depth analysis of the personality traits of emerging color stories, explaining why they are relevant, their color implementation and design application. Each issue highlights one overarching theme supported by visual imagery, material direction, and trend forecasts in Pantone colors. The latest color news, color psychology research, designer and artists spotlights and future design influences are also featured. VIEWPOINT COLOUR - celebrating the poetic qualities of color, and the inspiring, artistic and aesthetic power of color in design.

In The Joy Issue, we explore the joy of creativity, featuring creatives who design joy into their practices to spread positivity, optimism, and happiness. Generating joy has a domino effect; uplifting and inspiring maker and creative which then spreads to those who encounter their work, in turn influencing mental health, helping us achieve happiness and meaning, even acting as a powerful force for activism and change. Responding with determination to the current challenges of the past two years, designers, creatives, thinkers, and activists featured in this issue, illustrate how color, creativity and ingenuity go hand in hand to bring joyfulness. Recognizing that what constitutes a joyful life is as individual as every human being, we embrace a range of colors from muted pastels and shades redolent of the earth to a euphoric showcase of zingy hues imbued with youthful energy to super bright tones reminiscent of grunge. We hope this issue brings not only inspiration, but a sense of joy, and an openness to be bold and playful.

All Trend Forecasting books are non-returnable/non-refundable.

SKU : VIEWPOINT-11

Features

• 12.5” x 9.5” softcover on heavy weight paper stock
• 176 pages

Colors

 All color information provided using PANTONE Color references

•  The Joy Issue: Context of Re-discovering the Joy of Creativity, and its Positive Impacts on Life
• Color Forecast 2023+: 4 Key Color Palettes – Dirty Pastels, Earth Rebel, New Wave (Y2K), Creative Grunge
• Key Color Focus: Long Term and Directional Color Groupings
• Pimp My Ride: Color/Material/Finish of Vehicle Surfaces of the Future
• Fix Up: The Birth of Repair, the Move Towards Extended Product Life Over Newness
• The Slum Studio: The Beauty and Joy of Remaking Discarded Garments
• Woven Together: Joy of Making Through Emoji-Inspired Weaving
• Spinning A Yarn: The Power and Pleasure of Textile Storytelling
• Radio Blah Blah: Visual Essay Reflecting Creativity and Joy from a Platform for Younger Generation’s to discuss Climate Issues.
• Creating New Realities: Purpose-led Design
• The Talent: Profiles of Creatives who Imbue Joy, From a 3D designer, Vibrant Printmaker, Ceramist/Painter, to a Cake Artist, a Colorful Illustrator, and Knit and Crochet Maker.

Application

• Contributions by artists and designers around the globe expose a global perspective to color
• Short- and long-term color direction allows you to select your colors based on your planning cycle
• Actionable color intelligence from global color trend experts gives you confidence to make critical color choices
• Lifestyle color approach streamlines the color planning process
• Enables you to begin your color planning with PANTONE FASHION, HOME + INTERIORS colors

PANTONEVIEW Home + Interiors 2023 with Cotton Swatch Standards

Emerge, Experience, Express

A new color vibration reflects a life affirming outlook with new creative realities.

Colors for home furnishings in 2023 entice us to engage with what we believe, what we love and what we want. Youthful, tech-inflected pastels and vivid brights radiating positivity encourage us to dive into life while warm neutrals and upbeat midtones further communicate their optimistic message in their quieter but nonetheless positive manner. Cool neutrals take on a celebratory aspect as shimmering metallics displaying undeniable notes of glamour and style. We are ready for good times and great feelings, and the colors we hunger for capture this wave of delight.

Format

• Wire bound 9” x 12” book containing 7 trend palettes each supported with 9 pages of visual imagery, material and product direction, color harmonies and consumer impact statements
• 1” x 4” individual cotton swatch standards of each of the 67 forecasted colors separated by trend palette
• Portable color card highlighting color direction by color family and key material influences
• Still photo images are grouped by trend color palette on included USB drive

Color

• 7 trend palettes with a written narrative, supporting visuals, and key color descriptors of the trend
• Each trend forecast contains 9 pages of imagery that brings the color story to life
• Color combinations illustrate how palette colors can be mixed and proportioned to create the trend mood
• Pivotal design influences are spotlighted, including materiality, form, consumer impact synopsis and a summary of key colors
• Printed color card displays forecasted colors in chromatic arrangement by color family
• CMYK values for each of the 67 forecasted colors

Application

• Portable color card of the colors featured in the book, laid-out by color family, provides a quick overview of color and key trend direction by color
• Key color combinations illustrate how palette colors can be mixed and proportioned to create the mood and is one of the great strengths of PANTONEVIEW home + interiors.
• Color, material, texture and pattern direction informs critical surface application, product development, and merchandising choices
• Forecast displayed with PANTONE Colors facilitates color planning using the PANTONE Fashion, Home + Interior color language
• CMYK print values for each forecasted color enables color matching for print applications
• Strong visual imagery elevates and aids in the creation of internal story boards and presentations

PANTONEVIEW Home + Interiors 2023 Book

Emerge, Experience, Express

A new color vibration reflects a life affirming outlook with new creative realities.

Colors for home furnishings in 2023 entice us to engage with what we believe, what we love and what we want. Youthful, tech-inflected pastels and vivid brights radiating positivity encourage us to dive into life while warm neutrals and upbeat midtones further communicate their optimistic message in their quieter but nonetheless positive manner. Cool neutrals take on a celebratory aspect as shimmering metallics displaying undeniable notes of glamour and style. We are ready for good times and great feelings, and the colors we hunger for capture this wave of delight.

Format

• Wire bound 9” x 12” book containing 7 trend palettes each supported with 9 pages of visual imagery, material and product direction, color harmonies and consumer impact statements
• Portable color card highlighting color direction by color family and key material influences
• Still photo images are grouped by trend color palette on included USB drive

Color

• 7 trend palettes with a written narrative, supporting visuals, and key color descriptors of the trend
• Each trend forecast contains 9 pages of imagery that brings the color story to life
• Color combinations illustrate how palette colors can be mixed and proportioned to create the trend mood
• Pivotal design influences are spotlighted, including materiality, form, consumer impact synopsis and a summary of key colors
• Printed color card displays forecasted colors in chromatic arrangement by color family
• CMYK values for each of the 67 forecasted colors

Application

• Portable color card of the colors featured in the book, laid-out by color family, provides a quick overview of color and key trend direction by color
• Key color combinations illustrate how palette colors can be mixed and proportioned to create the mood and is one of the great strengths of PANTONEVIEW home + interiors.
• Color, material, texture and pattern direction informs critical surface application, product development, and merchandising choices
• Forecast displayed with PANTONE Colors facilitates color planning using the PANTONE Fashion, Home + Interior color language
• CMYK print values for each forecasted color enables color matching for print applications
• Strong visual imagery elevates and aids in the creation of internal story boards and presentations

(VH2021-22KIT)

(VCP-F22)