Seaga

Seaga Group supplies industrial consumables and machinery to manufacturers, diemakers, and consumer businesses in Australia & New Zealand. We are also the official distributors of Pantone and X-Rite in Australia and New Zealand.

We manage our customers' daily consumable requirements for a range of technical and consumable products. Our key to success is having efficient inventory management processes to meet our customers' requirements. We also support our customers with specialised equipment and technical advice.

trusted supplier to household brands

Latest News

Understanding Colour Calibration for Professional Applications

Colour calibration is an ongoing process that ensures every stage of the colour workflow remains accurate, from measurement to display and print. This includes spectrophotometer, monitor, and printer calibration, with X-Rite providing the tools to manage each step and maintain consistent, reliable colour performance.

Why Human Eyes Are Poor Quality Control Tools

Human eyes are well suited to perceiving colour but are unreliable for quality control due to variability, fatigue, and lighting dependency. Instrument-based measurement with X-Rite spectrophotometers removes this inconsistency, delivering objective, repeatable, and documented colour data for professional quality management.

The Science Behind Colour Measurement

The science behind colour measurement combines physics, optics, colour science, and visual perception modelling to produce accurate, actionable data. Understanding this foundation helps explain why instrument-based measurement with X-Rite spectrophotometers delivers far greater reliability and consistency than visual colour assessment.