Seaga

Seaga Group supplies industrial consumables and machinery to manufacturers, diemakers, and consumer businesses in Australia & New Zealand. We are also the official distributors of Pantone and X-Rite in Australia and New Zealand.

We manage our customers' daily consumable requirements for a range of technical and consumable products. Our key to success is having efficient inventory management processes to meet our customers' requirements. We also support our customers with specialised equipment and technical advice.

trusted supplier to household brands

Latest News

What Is a Spectrophotometer and How Does It Work?

A spectrophotometer measures how a surface reflects light across the visible spectrum to produce an objective numerical description of colour. This data is far more precise and consistent than visual assessment, forming the foundation of X-Rite’s instrument-based colour measurement used across print, plastics, and textile industries.

How Digital Colour Standards Are Transforming Manufacturing

Digital colour standards are now central to modern manufacturing, replacing physical references with precise, instantly accessible colour targets. Enabled by X-Rite instruments and platforms like PantoneLIVE, they improve consistency, reduce delays, and give suppliers across global networks a shared colour language.

X-Rite vs Visual Colour Matching: Which Is More Accurate?

Visual colour matching is faster and requires no equipment, but it is limited by human perception and lighting conditions. X-Rite spectrophotometer measurement provides superior accuracy, consistency, and documentation, making it the preferred choice for colour-critical production environments where quality and compliance matter.