A new era brings radical changes in manufacturing, sustainability, and automation.

In TRANSFORMATION, a new era brings radical changes in manufacturing, sustainability, and automation. Millennials and Gen Z are driving a whole new vibe, breaking free from traditional structures, craving experiences that bring joy. Let’s all escape the anxiety of today and embrace design that defies rules, where feeling is the new look, and color is used to deepen our connection to the world around us. The Winter 24/25 issue conveys a time for imagination, enchantment, and multiverse design that reshapes reality. Technology, especially AI, is both controversial and groundbreaking, influencing how color is developed, applied, and perceived, empowering designers, and sparking new creative frontiers. A new approach to color and design balances human ingenuity with the multiverse. Welcome to the era of TRANSFORMATION.

Edited by David Shah, VIEWPOINT COLOUR reflects current and future market conditions with an approach that aims to balance the informative and insightful with the inspirational and innovative. The content starts with the context behind each issue, then analysis of what is happening in the world of color. Current and future directional color is explored before moving on to a full presentation of the season’s palette. In the latter sections of our magazine we broaden our scope to investigate what's driving the world of art, interiors, and general design, as well as spotlighting the work of inspirational tastemakers.

Features

• 12.5” x 9.5” softcover on heavy weight paper stock
• 168 pages

Colors:

• TRANSFORMATION: With ever growing blurred lines between human and inhuman agents and a moment of environmental instability, we are re-evaluating the past, navigating the present, and building towards a new world
• COLOUR DIRECTIVES: What’s going up and what’s going down: our edit of the essential colors for the new season. The merchandising facts you need to know
• VISION ON COLOUR: Our five palettes for A/W 24/25 featuring the inspiration behind our choices, the core shades and a major breakdown of mixes and harmonies
• CITY COLOURSCAPES: A city-by-city perspective on what’s going on where in global color taste: Barcelona, Paris, Amsterdam, London, Buenos Aires, Enugu, and Mumbai
• Pantone’s Journey into AI: A personal story of Pantone’s experience with AI in the selection of its Color of the Year Viva Magenta
• INTERIOR FOCUS: Modern Day Mystics: how Next-Gen re-imagining of folklore is shaping the future and a new sense of modern-day mysticism is emerging in interiors
• ARTWORLD FOCUS: Visual stories made of artificial imaginative landscapes and intricately crafted installations explore psychedelic forms and materials as a space of creativity
• DESIGNER PROFILE: We enter the mesmerizing and unapologetically avant-garde world of Elmo Mistiaen, a visionary who blurs the boundaries of fashion and technology

Application:

• Contributions by artists and designers around the globe expose a global perspective to color
• Short- and long-term color direction allows you to select your colors based on your planning cycle
• Actionable color intelligence from global color trend experts gives you confidence to make critical color choices
• Lifestyle color approach streamlines the color planning process
• Enables you to begin your color planning with PANTONE FASHION, HOME + INTERIORS colors

Explore the inspirational nature of our relationship with the natural world

In HUMAN NATURE we explore the inspirational nature of our relationship with the natural world and the colors that merge us with the animal kingdom. We embrace the golds and browns of fake animal skins and furs, the changeant shades of mollusks, crustaceans, and beetles, and the splendid brights of terrestrial birds. AI imagines an incongruously beautiful multi-colored world where man, nature, and machine all combine in new ways to live in harmony. Celebrating and respecting diversity and bio-inclusive culture, we recognize nature as a living entity fundamental to our survival and the importance of creating a harmonious collaboration with all life on earth.

VIEWPOINT COLOUR reflects current and future market conditions with an approach that aims to balance the informative and insightful with the inspirational and innovative. We carefully analyze consumer behavior, socio-economic developments, cultural trends, and lifestyle; we put color and design into perspective, confirm emerging directions, monitor, and reconfirm maturing ideas to arrive at sound conclusions and color and design strategies for decision-makers in the fields of textiles, fashion, beauty, graphics, architecture, interior and industrial design.

Exploring the interconnectedness between color in fashion, art, and design and humankind

In ARISE we explore ways in which design, fashion, art, and other creative forms reflect on the human condition. Color plays a significant role during this journey, speaking to us through memory and constantly influencing our feelings. Deeply colored browns and greens underline our need for roots and a human connection with nature while sumptuous shades of teal and purple, vibrant emeralds and maroons, evoke palettes of bygone eras and centuries past. Designing for neurodiversity we look to dusted and muted hues that calm and balance while pale and vaporized pinks and blues bring a cooling touch to the future.

VIEWPOINT COLOUR reflects current and future market conditions with an approach that aims to balance the informative and insightful with the inspirational and innovative. We carefully analyze consumer behavior, socio-economic developments, cultural trends, and lifestyle; we put color and design into perspective, confirm emerging directions, monitor, and reconfirm maturing ideas to arrive at sound conclusions and color and design strategies for decision-makers in the fields of textiles, fashion, beauty, graphics, architecture, interior and industrial design.

The Influence of Color on Emotion, Cognitive Process and Creativity

A Living Colour Dialogue Between Past, Present, and Future

Colour is one of design’s most immediate and enduring languages, shaping perception, emotion, and memory. In design, colour becomes both language and Legacy, translating feeling into form and anchoring ideas in the sensory world. It expresses mood, signals change, captures the shifting light of an era and dares to define what’s next.  Through colour, we remember not only what something looked like, but how it made us feel, the emotional imprint that turns design into memory, memory into Legacy. VIEWPOINT COLOUR delves into the emotional, cultural, and psychological dimensions of colour. A guide to where colour is headed and why it matters, VIEWPOINT COLOUR is a carefully curated blend of inspiring features focusing on artists and innovators who are pushing the boundaries

The Dual Nature of Colour in its Purest Form or Harnessing the Power of Colour to Create a Shared Experience

In football, colour is never incidental. It is foundational. Colours define teams, but they also define emotion. They create belonging, but also opposition. Football offers a rare clarity in how visual identity systems are constructed, maintained, and evolved over time, demonstrating that when colour is embedded within systems of meaning, ritual, and community, it transcends aesthetics, carrying culture, memory, and identity across time and scale.

Features

• Softcover seasonal colour futures book highlighting critical colour direction across design.
• Detachable printed colour cards for each of the 6 featured trend themes.

Colours

• Global perspective highlights critical colour happenings across all areas of design.
• Football: Context + (6) directional trend themes including key colour influences inspired by conversations with artists and creatives whose practices orbit football, culture, identity, and form
• Seasonal colour overview for Autumn / Winter 2027 / 2028 showcasing colour application and harmonies.
• Essential seasonal colour messages showcasing topline trend drivers and material, finish and product application for each of the (6) key colour statements.
• The relationship between colour and a brand’s visual identity
• An in-depth look into the deep-rooted relationship between colour and sport.
• City Colourscapes: the exploration of global cities through the lens of colour.
• All colour information displayed using the PANTONE FASHION, HOME + INTERIORS colour language.