The Dual Nature of Colour in its Purest Form or Harnessing the Power of Colour to Create a Shared Experience

In football, colour is never incidental. It is foundational. Colours define teams, but they also define emotion. They create belonging, but also opposition. Football offers a rare clarity in how visual identity systems are constructed, maintained, and evolved over time, demonstrating that when colour is embedded within systems of meaning, ritual, and community, it transcends aesthetics, carrying culture, memory, and identity across time and scale.

Features

• Softcover seasonal colour futures book highlighting critical colour direction across design.
• Detachable printed colour cards for each of the 6 featured trend themes.

Colours

• Global perspective highlights critical colour happenings across all areas of design.
• Football: Context + (6) directional trend themes including key colour influences inspired by conversations with artists and creatives whose practices orbit football, culture, identity, and form
• Seasonal colour overview for Autumn / Winter 2027 / 2028 showcasing colour application and harmonies.
• Essential seasonal colour messages showcasing topline trend drivers and material, finish and product application for each of the (6) key colour statements.
• The relationship between colour and a brand’s visual identity
• An in-depth look into the deep-rooted relationship between colour and sport.
• City Colourscapes: the exploration of global cities through the lens of colour.
• All colour information displayed using the PANTONE FASHION, HOME + INTERIORS colour language.